Buying In

Alex Williams' article in today's New York Times, "Buying Into the Green Movement" does an excellent job of describing a phenomenon (or should I say trend) of the "light green" movement. That is to say, a pervasive trend of heavy, "green" consumerism. I especially love the fact that the author points out how absurd it is to have raspberries in the winter at Whole Foods!

It’s as though the millions of people whom environmentalists have successfully prodded to be concerned about climate change are experiencing a SnackWell’s moment: confronted with a box of fat-free devil’s food chocolate cookies, which seem deliciously guilt-free, they consume the entire box, avoiding any fats but loading up on calories. -Alex Williams